Cultural%20Influences

Cultural%20Influences - Culture Caleb Warren Buyer Behavior...

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Culture Caleb Warren Buyer Behavior Fall 2008
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What is Culture? Culture is a lens Culture is “that complex whole acquired by man as a member of society” Culture is a system of knowledge Culture “serves to adjust individuals and groups within their ecological communities” Culture is “the accumulation of shared meanings, rituals, norms, and traditions”
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What is a culture? A cluster or category of individuals who share some similarities as a result of similar environments or backgrounds Often correlated with geographic, religious, and national demographics Flexible - e.g. “Western” culture vs. Denver emo culture People can belong to many “cultures” Individuals vary in prototypicality
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Functional Aspects of Culture Ecology Social structure Ideology
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Symbols Anything with a shared abstract meaning beyond physical attributes meaning derived from associations with cultural categories Meaning is negotiated by a variety of sources within a culture Individuals and groups with more power have more influence over symbolic meanings
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This note was uploaded on 03/18/2009 for the course MKTG 3250 taught by Professor Mcgraw,pet during the Fall '08 term at Colorado.

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Cultural%20Influences - Culture Caleb Warren Buyer Behavior...

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