Social%20Influences%202008s0

Social%20Influences%202008s0 - Section 5: Social and...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Section 5: Social and Cultural Influences Should have read Ch. 16 for today For Monday Exert from Solomon Ch. 5 “The Self”* Sante, “Be Different, Like Everyone Else”* Also for next week Holt, How Brands Become Icons Start reading this!!! * on e-reserves
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Social Influences Caleb Warren Buyer Behavior Fall 2008
Background image of page 2
Social Influence Knowledge/ Expertise Internalization Informational Influence Power Compliance Utilitarian Influence Status/ Conformity/NFU Identification Self-Expressive Influence Social Influence Type: Process: Source:
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Informational Influence Source of market information Marketer Media Other consumers Dimensions of information Valence Credibility When will information be influential?
Background image of page 4
Sources of Information Marketer-dominated/Non-marketer dominated valence credibility resistance/persuasion knowledge Mass media/interpersonal reach control
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 12

Social%20Influences%202008s0 - Section 5: Social and...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online