StatusS - Social Status Caleb Warren Buyer Behavior Fall...

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Unformatted text preview: Social Status Caleb Warren Buyer Behavior Fall 2008 Social Status • Esteem, prestige, respect, influence, prominence • Influences identity and well-being • Positional good • Determined by others • Rooted in ideology Social Class • Traditional marker of status • Myth: The American Dream • Bourgeois Ideology (w/ a hint of aristocratic ideology) “Hipness” • An alternative form of status • Myth: Mailer (1957) - “The White Negro” • Bohemian Ideology Status Symbols • Impossible to directly observe “success” • Indirect signals • status by association • meaning transfer • Direct signals • Class: anything that signals productivity • Hipness: anything that signals autonomy Classy by Association • “Trickle down” fashion • High culture • Customs and preferences associated with upper classes are accepted as “better” • e.g. horse racing = sophisticated car racing = trashy Hip by Association • “Trickle up” fashion/ “status float”...
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StatusS - Social Status Caleb Warren Buyer Behavior Fall...

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