Memory%202008S

Memory%202008S - Conditioning Procedural Knowledge Priming...

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Memory Caleb Warren Fall 2008
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Are memories “stored”? How is it possible to remember something that’s never been “stored”? Memory is constructive Pattern completion/pattern overlap Accessibility
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What is memory? Cumulative effect of past experience Everything not inherited The result of learning Not just “episodic” memories general knowledge and facts habits and skills conditioned reactions
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What increases memory? Repetition Attention Impact/Emotion Elaboration Chunking
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Forgetting Decay Interference Poor encoding/never encoded
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Retrieval What general factors influence retrieval? What specific marketing tactics can facilitate retrieval?
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Declarative/Nondeclarative Memory Declarative memory Episodic (autobiographical) Semantic Nondeclarative memory
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Unformatted text preview: Conditioning Procedural Knowledge Priming Measuring Memory Recall Free recall Cued recall Recognition Implicit or indirect measures e.g. What coffee brands come most easily to mind? e.g. Fill in the blank: CO_ _ Big points Memories are constructed not retrieved Memory is associative Memory influenced by recency and frequency Most memory is not episodic Next Class Special digression on humor Everyone send me a link to or a copy of one advertisement (can be print, broadcast, or web-based) that you think is funny Think about why some things are funny and why some arent Read section on humor on pages 163 -165 in textbook...
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Memory%202008S - Conditioning Procedural Knowledge Priming...

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