Motivation%2c%20Ability%2c%20and%20Opportunity%20slides

Motivation%2c%20Ability%2c%20and%20Opportunity%20slides -...

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Motivation, Ability, and Opportunity Caleb Warren Fall 2007
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Motivation “An inner state of arousal” Two components Direction: all motivation is directed towards some goal Strength: i.e. how bad do you want to achieve the goal Motivation leads consumers to pursue goal- relevant behavior Influences the amount of effort consumers exert in processing information, making decisions, and engaging in behaviors
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An Evolutionary Perspective We’re motivated to survive Survival of the fittest genetic packages Survival Procreation Helping those with similar genes survive Consequently. .. Basic physiological needs Social needs Need to adapt to environment
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Types of Needs Functional/Utilitarian Serve some rational end Social/Symbolic Identity Status Achievement Hedonic/Visceral Impulsive Emotionally driven * Needs can be symbolic, functional, and hedonic: e.g. affiliation
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Characteristics of Needs Caused by. .. unrealized goals
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This note was uploaded on 03/18/2009 for the course MKTG 3250 taught by Professor Mcgraw,pet during the Fall '08 term at Colorado.

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Motivation%2c%20Ability%2c%20and%20Opportunity%20slides -...

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