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Homework%201%20due%209%3a2 - addressed through descriptive...

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Homework #1 Marketing Research in Action: Excelsior Hotel, pp.37-38 1. Of the 11 research questions, which are (i.e., should be, assuming an appropriate database – see paragraph above table of “proposed project costs”) capable of being addressed by secondary data? 2. Going through the 11 research questions, which are best addressed through exploratory research and which are best
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Unformatted text preview: addressed through descriptive research? Could any of them conceivably be addressed through experimental research? 3. Consider research questions #9 and #10. How might we design a study in order to get insights into these questions? 4. Is the target population the appropriate one? 5. Are there other questions that should be asked that would provide key insights to management?...
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