revised syllabus 10-9-08

revised syllabus 10-9-08 - 12.Thursday,10/2 13.Tuesday,10/7...

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12. Thursday, 10/2 Mr. David Newman, CU Alumnus and VP of Insights, Capabilities & Training, PepsiCo will speak on a proprietary research tool at PepsiCo designed to create “Insights” into domains such as helping retailers design weekly store ads, how consumers perceive wellness, health claims. 13. Tuesday, 10/7 Experimental Research Methods HWOB, Chapter 6 (portion dealing with experiments) 14. Thursday, 10/9 Experimental Research Methods FIRST STUDENT COURSE EVALUATION HWOB, Chapter 6 (portion dealing with experiments) 15. Tuesday, 10/14 Experimental Research Methods Sampling Theory and Methods HWOB, Chapter 6 (portion dealing with experiments) HWOB, Chapter 7 16. Thursday, 10/16 Sampling Theory and Methods HWOB, Chapter 7 17. Tuesday, 10/21 Measurement and Scaling HWOB, Chapter 8 18. Thursday, 10/23 The Marketing Research Industry and Jobs Descriptions, Guest Speaker: Mr. Chris Hauck, Lynx Research Consulting 19. Tuesday, 10/28 Measurement and Scaling Designing the Questionnaire
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revised syllabus 10-9-08 - 12.Thursday,10/2 13.Tuesday,10/7...

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