READINGS TEST 2 - design

READINGS TEST 2 - design - READINGS TEST 2 Design Pg....

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READINGS TEST 2 Design Pg. 255-256: What is design/What it is not Usually is the very small things that determine brand preferences and that the  manufacturers should focus on Management sees the importance of design and can use it as a tool in boosting  competitiveness Firms that are judged to be higher in design effectiveness outperform other firms in  return on sales and assets, net incomes, and cash flow, as well as higher stock market  returns What is design? o “the synthesis of technology and human needs into manufacturable products” o Has many uses o Should not be considered an afterthought where industrial designers are asked  to pretty up a product that is ready to be manufactured Pg. 256-261: Possible roles of design in the new products process Sometimes is underestimated Probably because of a lack of understanding or appreciation of designers, design  management, and the design function on the part of managers Designers undergo rigorous training to learn how to design new products that function 
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READINGS TEST 2 - design - READINGS TEST 2 Design Pg....

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