READINGS TEST 2 - intellectual property

READINGS TEST 2 - intellectual property - READINGS TEST 2...

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READINGS TEST 2 Intellectual Property and Patents Intellectual property – a legally protectable ideas, concepts, names, designs, and processes associated with a new product and can be one of the most valuable aspects a firm can own Pg. 282-3: 4 Types of Intellectual Property 1. Patent Temporary monopoly to an inventor to exclude others from using an invention Expires 20 years from the filing date Design Patent i. Provide the legal right to exclude someone from producing and selling a product with the identical ornamental described by the patent ii. Can be thought of as a “copyright” for the design iii. Must be limited to ornamental design, very limited for engineered products Utility Patent i. The central element of the intellectual property for most technology based product development efforts ii. As relates to a new process, machine, article of manufacture, composition of matter, or a new and useful improvement of one of these things 2. Trademark Exclusive right granted to use a specific name or symbol in association with a class of products or services Typically are brands or product names Registration is possible, but not strictly necessary to preserve the trademark rights 3. Trade Secret Information used in a trade or business that offers its owner a competitive advantage and that can be kept secret Not conferred by the government 4. Copyright Exclusive right to copy and distribute an original work of expression, whether literature, graphics, music, art, entertainment, or software Registration is possible but not necessary Comes into being upon the first tangible expression of the work Lasts 95 years Pg. 284: Tests an invention must pass to obtain a patent 1. Useful Patented invention must be useful to someone in some context Rarely a hurdle to obtaining a patent
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This homework help was uploaded on 03/18/2009 for the course MKTG 4250 taught by Professor Kornish,la during the Fall '07 term at Colorado.

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READINGS TEST 2 - intellectual property - READINGS TEST 2...

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