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Unformatted text preview: News You Can Use Dell's plans worry Irish; Facility in Limerick may be sold or closed in a broader shakeup Wall Street Journal: Hong Kong - Sept. 16 2008 International Marketing (MKTG 4400) – 11:00 Due: Sept. 23 2008 This article focuses on Dell’s Inc factory in Limerick Ireland. The computer company based out of Round Rock, Texas, needed a manufacturing plant in Europe to avoid tariffs (p. 40) and other control costs or trade barriers (p.39). Understandably, protectionists (p.39) argue the need for trade barriers, however in this case the factory has greatly helped to revitalize the economy by providing the town with some 3,000 jobs. This has led to an increase in wages that have greatly improved the living standards and benefited the town of Limerick. The factory, which opened in 1991, chose Limerick, Ireland due to its low corporate tax rates. As of late there has been reason for concern, the computer manufacturer has approached “contract computer manufacturers” with offers to sell its plant in the small Irish town, with the...
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This test prep was uploaded on 03/18/2009 for the course MKTG 4400 taught by Professor Engel,stev during the Fall '07 term at Colorado.
- Fall '07