Group Project

Group Project - The Q-drum Countries: Tunisia and Rwanda...

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The Q-drum Countries: Tunisia and Rwanda Product: Q-drum Recommendation: Not to market the Q-drum in either Rwanda or Tunisia STRATEGIC ORIENTATION 1
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The Q-drum should use a global marketing strategy in both Rwanda and Tunisia. The products goal is to provide easy transportation for water in rural areas of Africa. In providing this, the same product design and materials are used in each country allowing for standardization. Prospective buyers, women and children, have the same need, to easily transport water. Rwanda, a country more centrally situated on the African continent than Tunisia, consists of mostly grassy uplands and hills. With only .15 cu km/year of freshwater withdrawal the amount of freshwater is very limited. In addition to limited available water, the sex ratio for 15- 64 years is 1 male/female, this number slightly increases for those under 15 years and decreases for those over 65. Since most of the population is predominantly rural, approximately equally men and women, and periodically faces draught, the need to transport and easily store water is an important part of life for Rwandans. Tunisia is situated on the Northern coast of Africa and has a total of 2.64 cu km/year of freshwater withdrawal with only 14% of that going to domestic use. In Tunisia, the sex ratio for those 14-64 years is 1.01 men/women. With limited natural freshwater resources and fewer women than men the need to easily transport and store water is particularly necessary. Though each country is geographically different from one another, both face similar challenges of gaining and transporting freshwater. With such a simple product, that was created with the African people’s need to transport water in mind, a global orientation would allow the Q-drum to standardize production, allowing it to take advantage of economies of scale while still taking into consideration consumer characteristics and usage patterns. A global orientation allows the Q-drum to view Africa as one market and each country as a different segment. BARRIERS 2
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Both Rwanda and Tunisia use import tariffs to regulate goods entering at their borders. The Q-drum falls under the category of “Transport equipment” which has an average final bound tariff of 96.9 in Rwanda and 30.9 in Tunisia, meaning that both Tunisia and Rwanda have committed to not increasing the rate of duty beyond an agreed level. The main nontariff barriers affecting trade with Rwanda are a weak infrastructure, lack of accounting records, an underdeveloped collateral system, and inefficient customs procedures. This affects the Q-drum because these nontariff barriers affect the payment for the product, the monetary funds available for purchasing the product, as well as making importing difficult and inefficient. Rwanda is working with the United States to eliminate tariff and nontariff barriers. For Tunisia, the main nontariff barriers to trade are inconsistent procedures and customs
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This test prep was uploaded on 03/18/2009 for the course MKTG 4400 taught by Professor Engel,stev during the Fall '07 term at Colorado.

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Group Project - The Q-drum Countries: Tunisia and Rwanda...

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