This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: is an important part of life for Rwandans. Tunisia, is situated on the Northern coast of Africa has a total of 2.64 cu km/year of freshwater withdrawal with only 14% of that going to domestic use (1). In Tunisia, the sex ratio for those 14-64 years is 1.01 men/women. With limited natural freshwater resources and fewer woman than men the need to easily transport and store water is particularly necessary. Though each country is geographically different from one another, both face similar challenges of gaining and transporting freshwater. With such a simple product that was created with the African people’s need to transport water in mind, a global orientation would allow Q-drum to standardize production and advertising while still taking into consideration consumer characteristics and usage patterns. A Global orientation allows Q-drum to view Africa as one market and each country as a different segment. Page 1: CIA World Fact Book...
View Full Document
- Fall '07