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Culture in Action: Symbols and Strategies Ann Swidler http://www.jstor.org/stable/2095521?seq=1 “Values remain the major link between culture and action.” (p. 273) “A value” defined as “an element of a shared symbolic system which serves as a criterion or standard for selection among the alternatives of orientation which are intrinsically open in a situation.” Culture thus affects human action through values that direct it to some ends rather than others. (p. 274) “People will come to value ends for which their cultural equipment is well suited.” (p.277) The Visible Evidence of Cultural Producers Maureen Mahon http://www.jstor.org/stable/223429?
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Unformatted text preview: %2FdoBasicSearch%3FQuery%3Dpopular%2Bculture%26x%3D0%26y %3D0&item=8&ttl=165673&returnArticleService=showArticle Those anthropologists who have focused on the work of cultural producers recognize that media and popular culture forms are anthropologically significant sites of the production and transformation of culture. the ways in which people use these forms and technologies to construct, articulate, and disseminate ideologies about identity, community, difference, nation, and politics, and with their impact on social relations, social formation, and social meanings. Anthropologists have suggested that these forms are instruments of indigenous ideologies (Sullivan, 1993, p.534)...
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