Intelligence Group 162 Fifth Avenue New York, NY 10010 Phone: (212) 277-9092 Fax: (212) 277-9099 Email: email@example.com September 18, 2008 Mr. Joshua Barnes 321 Lake Street Wayzata, MN 55391 Dear Mr. Barnes: Enclosed with this letter, you will find our follow up report for the new Caribou Coffee shop in Chicago. This reports evaluates the results of our specific research design for the location decision of your new store. Initially we were concerned with the follow-up report since your location is not providing you with the expected average weekly sales. After learning about your business and the correct demographic area for your store locations, the Lincoln Park Chicago location seemed to be a good fit despite the high rent costs. It had a high percentage of families and educated people, which after research and analysis we determined to be two important variables in every location analysis. The location was also accessible, well known, and visible. Despite these facts, our follow up analysis demonstrates that our initial analysis proved to be wrong based off of
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