B2C vs B2B - Definition Customers Product Overview B2C...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
B2C B2B Definition “Business to Consumer” - Businesses selling products and services to individual customers through e-commerce such as the internet “Business to Business” – Businesses selling products and services to other businesses through e-commerce such as the internet Customers Greatly varying customer demographics, lifestyles, wants and needs Customers have only two types of necessities: MRO and Direct Materials Product Overview Distinction of products and services by convenience vs. specialty E-Commerce works best for commodity-like and digital products and services Mass customization adds value in some instances Distinctions of products and services by maintenance, repair, and operations (MRO) materials vs. direct materials Demand aggregation and negotiation capabilities enhanced for businesses as customers (buyer power) E-Marketplaces connect buyers and sellers – horizontal e- marketplaces and vertical e-marketplaces Product Specifics
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/17/2009 for the course SCH-MGMT 210 taught by Professor Drorshmerling during the Spring '09 term at UMass (Amherst).

Page1 / 3

B2C vs B2B - Definition Customers Product Overview B2C...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online