Activity 14 - B2B vs B2C Survey - Abhinav Pareek.docx -...

Running head: Week’s Activity Assignment 1
Assignment 14 – Customer Satisfaction Surveys for the B2B and B2C Customers
Abhinav Pareek
University of the Cumberlands
BADM-533-M22 – Marketing Management
Dr. Jerry Breshin, Ph.D. Marketing
Sunday, August 07, 2022

2
Background
The requirement is to create short customer surveys for B2B, as well as B2C
customers of a company selling laptops or similar products. Both purchases are very different
from each other. B2B purchases are larger and more long-term than B2C purchases. Business
purchases require a decision-making team, while B2C purchases are often decided by a single
customer. On the basis of involvement, B2B purchases are classified as Straight rebuy, Modified
rebuy, and New Buy (going from lowest to the highest level of customer involvement), whereas,
B2C purchases are segregated into Convenience, Shopping, and Specialty purchases on the same
scale.
B2B Survey
A B2B survey by a Laptop maker can include the following questions
On a scale of 1 to 5, how much do you like the laptops? (One being the lowest)
1 2 3 4 5
Hate it Could be better Indifferent Like it Love it
On a scale of 1 to 5, how happy were you with the product delivery experience? (One being