Bath and Body works - Bath and Body works Bath Body Works was founded in 1990 in Albany Ohio under the parent company Limited Brands Bath Body

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Bath and Body works Bath & Body Works was founded in 1990 in Albany, Ohio under the parent company, Limited Brands. Bath & Body Works sells beauty care products for men and women ranging from body soaps and lotions, to perfume mist, to sun-care products, makeup and candles; while putting an emphasis on nature. The more “popular” items at Bath & Body Works are their lotions and fragrances. In total there are 45 fragrances to choose from within the soap-lotion- fragrance line. In 2006 the company did 2.9 million with 1,555 stores located without the United States (Limited Brands, 2007). Bath & Body focuses on women 18-54, “from soccer moms to spa girls” (Sampy, K, 2006). Bath & Body is trying to change its "gingham check and country-inspired" image for a "modern spa-inspired apothecary of beauty and well-being." To shed this old image a few marketing campaigns include, “All-American women.” This one is informing women that they don’t need to look like a supermodel to use their lotions. They have “real” women with “curves” using their fragrances and lotions in their advertisements (Howard,
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This note was uploaded on 04/28/2008 for the course RET 465 taught by Professor Kwon during the Spring '08 term at Michigan State University.

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Bath and Body works - Bath and Body works Bath Body Works was founded in 1990 in Albany Ohio under the parent company Limited Brands Bath Body

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