Notes 3-3

Notes 3-3 - Attitudes Part II Cognitive Dissonance o We...

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Attitudes, Part II - Cognitive Dissonance o We hate inconsistency (dissonance) in thoughts or behavior o We seek to reduce discomfort caused by dissonance o Example: smoking Cognition : “Smoking is bad for my health” Behavior : “Yesterday I smoked a pack of cigarettes” - Dissonance Reduction (Pg 208) o Possibilities: Change attitude Change perception of behavior Add consonant cognitions Minimize importance of conflict Reduce perceived choice o If behavior not freely chosen, no problem with dissonance o Otherwise, must change behavior or attitude - Attitude Change o In this way, dissonance leads to attitude change o How can I change my attitudes to be consistent with my behavior? - o You’re told about studies about task performance o For one hour, you… Turn wooden pegs to the left Turn wooden pegs to the right Take spools of thread off wooden board Put spools back on board o Experimenter “pushed his chair back, lit a cigarette, and said…”
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This note was uploaded on 04/28/2008 for the course PSY 13 taught by Professor Sommers during the Spring '06 term at Tufts.

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Notes 3-3 - Attitudes Part II Cognitive Dissonance o We...

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