BS200-Unit1-EV - 1 Running head LOVIN MUSIC APP Lovin Music...

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1 Running head: LOVIN’ MUSIC APP Lovin’ Music App Erica Vazquez Broadview University BS200
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3 LOVIN’ MUSIC APP ABSTRACT I will explain how Lovin came to recognize the opportunity for his young venture, and identify the type of start-up. I will explain some strengths that the start-up can build on, and some weaknesses that it must be particularly careful to protect itself against. I’ll identify some threats that put the enterprise most at risk, and offer at least two recommendations.
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3 LOVIN’ MUSIC APP Brian Lovin is the founder of The Kollection, a website dedicated to emerging musicians and fans who want to know about the newest music available (Longencker, Petty, Palich, & Hoy, 2013). Lovin was on vacation before starting up his freshman year at college, and on vacation Lovin was searching the web for mashups and came across many music blogs. He instantly noticed many faults in these blogs, such as their out dated designs, horrible organization, and the terribly slow paced download process. Once Lovin checked out all of these underdeveloped blogs, it became clear that he had the ability to do a much better job. This is where his start-up began, which is the new technology ideas. Startup ideas involving new, or relatively new technology, centered on providing customers with a new product. The technology involved would need to be unique, better than any currently available, feasible to implement, and focused on a market need that is deep enough to generate sufficient sales (Entrepreneur, 2015). Seeing how there are already so many blogs out there on downloading the most recent music, Lovin knew he had to do a better job. He knew what these blogs had, so he had to give the customers something they have never experienced. The website started off slowly, but then had a big bang of thousands of views. Everyone was talking about The Kollection, and artists wanted to be on the site. It did great for the first year, and then 2012 came along.
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  • Spring '14
  • HL.Addams
  • Brian Lovin, ’ Music App

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