Chapter 8 - Confirming Pages module 3 Enterprise MIS...

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123module 3Enterprise MISOrganizations use various types of information systems to help run their daily operations. Theseprimarily transactional systems concentrate on the management and flow of low-level dataitems for basic business processes such as purchasing and order delivery. The data are oftenrolled up and summarized into higher-level decision support systems to help firms understandwhat is happening in their organizations and how best to respond. To achieve seamless andefficient handling of data and informed decision making, organizations must ensure that theirenterprise systems are tightly integrated, providing an end-to-end view of operations.This module introduces various types of enterprise information systems and their role inhelping firms reach their strategic goals, including supply chain management, customer rela-tionship management, and enterprise resource planning. Organizations that can correlate andsummarize enterprisewide information are prepared to meet their strategic business goals andoutperform their competitors.This module then dives into how enterprise systems can be built to support global businesses,the challenges in that process, and how well things turn out if systems are built according togood design principles, sound management practices, and flexibility to support ever-changingbusiness needs. Making this happen requires not only extensive planning, but also well-honedpeople skills.Module 3:Enterprise MISCHAPTER 8: Enterprise Applications: Business CommunicationsCHAPTER 9: Systems Development and Project Management: CorporateResponsibilityMODULE THREE:Enterprise MISMODULE TWO:Technical Foundations of MISMODULE ONE:Business Driven MIS
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C H A P T E R O U T L I N EC H A P T E R8Enterprise Applications:Business CommunicationsBuilding a ConnectedCorporation throughIntegrationsSupply Chain ManagementThe Benefits of SCMThe Challenges of SCMThe Future of SCMSECTION 8.2Customer RelationshipManagement and EnterpriseResource PlanningSECTION 8.1Supply Chain ManagementCustomer RelationshipManagementThe Benefits of CRMThe Challenges of CRMThe Future of CRMEnterprise Resource PlanningThe Benefits of ERPThe Challenges of ERPThe Future of EnterpriseSystems: Integrating SCM,CRM, and ERPWhat’s in IT for me?This chapter introduces high-profile strategic initiatives an organization can undertake to help it gain competitiveadvantages and business efficiencies—supply chain management, customer relationship management, and enterpriseresource planning. At the simplest level, organizations implement enterprise systems to gain efficiency in business pro-cesses, effectiveness in supply chains, and an overall understanding of customer needs and behaviors. Successful organiza-tions recognize the competitive advantage of maintaining healthy relationships with employees, customers, suppliers, and

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Term
Spring
Professor
Comet
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Chapter 8, Customer relationship management
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