57%(7)4 out of 7 people found this document helpful
This preview shows page 1 - 3 out of 45 pages.
123module 3 Enterprise MIS Organizations use various types of information systems to help run their daily operations. These primarily transactional systems concentrate on the management and flow of low-level data items for basic business processes such as purchasing and order delivery. The data are often rolled up and summarized into higher-level decision support systems to help firms understand what is happening in their organizations and how best to respond. To achieve seamless and efficient handling of data and informed decision making, organizations must ensure that their enterprise systems are tightly integrated, providing an end-to-end view of operations.This module introduces various types of enterprise information systems and their role in helping firms reach their strategic goals, including supply chain management, customer rela-tionship management, and enterprise resource planning. Organizations that can correlate and summarize enterprisewide information are prepared to meet their strategic business goals and outperform their competitors. This module then dives into how enterprise systems can be built to support global businesses, the challenges in that process, and how well things turn out if systems are built according to good design principles, sound management practices, and flexibility to support ever-changing business needs. Making this happen requires not only extensive planning, but also well-honed people skills. Module 3:Enterprise MISCHAPTER 8: Enterprise Applications: Business Communications CHAPTER 9: Systems Development and Project Management: Corporate Responsibility MODULE THREE: Enterprise MIS MODULE TWO: Technical Foundations of MIS MODULE ONE: Business Driven MIS
C H A P T E R O U T L I N E C H A P T E R 8 Enterprise Applications: Business Communications ■ Building a Connected Corporation through Integrations ■ Supply Chain Management ■ The Benefits of SCM ■ The Challenges of SCM ■ The Future of SCM SECTION 8.2 Customer Relationship Management and Enterprise Resource Planning SECTION 8.1 Supply Chain Management ■ Customer Relationship Management ■ The Benefits of CRM ■ The Challenges of CRM ■ The Future of CRM ■ Enterprise Resource Planning ■ The Benefits of ERP ■ The Challenges of ERP ■ The Future of Enterprise Systems: Integrating SCM, CRM, and ERP What’s in IT for me? This chapter introduces high-profile strategic initiatives an organization can undertake to help it gain competitive advantages and business efficiencies—supply chain management, customer relationship management, and enterprise resource planning. At the simplest level, organizations implement enterprise systems to gain efficiency in business pro-cesses, effectiveness in supply chains, and an overall understanding of customer needs and behaviors. Successful organiza-tions recognize the competitive advantage of maintaining healthy relationships with employees, customers, suppliers, and partners. Doing so has a direct and positive effect on revenue and greatly adds to a company’s profitability.