B. Preface - ABSTRACT This study formulated a marketing...

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ABSTRACT This study formulated a marketing plan for Travelers’ Door Travel Agency in through the needed marketing mix in terms of the 7Ps of marketing as assessed by travel consumers, current marketing strategies of its competitors as assessed by travel consumers and the factors that influence consumers in choosing a travel agency for their travel needs. There were 65 participants of the study comprised of potential customers and college students from public and private educational institutions. A descriptive research was applied in the study using paper survey to the target respondents. Researcher-made survey questionnaires were solely used for the survey. Descriptive analysis was used in analyzing the data. For the statistical treatment, frequencies, percentages and mean were used. Results showed that the TTD should capitalize on its pricing scheme and market promotions for these are primarily the significant aspects that that travel consumers look for in a travel agency. To achieve customer
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