{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

ILRHR4640 Lecture 2- Analyzing Internal Environments Ch. 4

ILRHR4640 Lecture 2- Analyzing Internal Environments Ch. 4...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Chapter 4 and SWOT2 Conducting Internal Analysis Dr. Daniel Cohen ILRHR 4640 1 Learning Outline Learning Outline o o What is an internal analysis? • Define internal analysis • Define Core Competencies • Describe the relationship between organizational Describe resources, organizational capabilities, core competencies, and distinctive capabilities. competencies, • Define and Explain organizational strengths and Define weaknesses How to do an internal analysis • Explain how to analyze strengths and weaknesses. • Describe the steps in a capabilities assessment profile. 2 Learning Outline (contd.) Learning Outline o Why do an internal analysis? • • Explain the four criteria of sustainable competitive advantage. Explain competitive Discuss why an internal analysis is important. 3 What is an Internal Analysis? What is an Internal Analysis? Internal Analysis Identifies and evaluates resources, capabilities, Identifies and core competencies and Looks at the organization’s o o o o Current vision Mission Strategic objectives Strategies 4 The Role of Strengths and Weaknesses The Role of Strengths and Weaknesses Strengths: Resources that an organization possesses and capabilities that an organization has developed. Weaknesses: The firm’s resource and capability deficiencies that make it difficult for the firm to complete important tasks 5 Framework for Evaluation Framework for Evaluation While examining the strengths and weaknesses of a company, make sure to evaluate: Core competencies and processes Financial condition Management and culture of organization Cost structure of operations Brand name and image Pipeline of R&D projects Acumen of employees 6 Core Competencies Core Competencies What’s a core competency? What makes a CC distinctive? Examples? 7 For a CC to be an effective as a For a CC to be an effective as a Strategy: Imitability Durability Appropriability Sustainability Competitive Superiority 8 The Strategic Role of Organizational Resources and The Strategic Role of Organizational Resources and Organizational Capabilities Performance Results Competitive Advantage Distinctive Core Competencies Organizational Resources Financial assets Physical assets Human resources Intangible assets StructuralOrganizational Capabilities Bundled Resources Organizational processes and routines Accumulated knowledge Actual work activities Core Competencies 9 From Capabilities to From Capabilities to Distinctive Capabilities & Core Competencies Distinctive Organizational Capabilities • • • • Special and unique capabilities Distinguish from competitors Sustainable competitive advantage Outperform competition Distinctive Organizational Capabilities Organizational Capabilities Core Competencies Organizational Capabilities • Org. capabilities come first • Fundamental building block for developing core competencies • Organizational processes and routines to get the work done • • • • • • Core Competencies Not a source of competitive advantage Develop distinctive organizational capabilities Improve and enhance organizational capabilities Fundamental skills and capabilities Exploitable by organization Major value-creating skills and capabilities 10 From Capabilities to From Capabilities to Distinctive Capabilities & Core Competencies Distinctive Core Competencies Special and unique capabilities Distinguish from competitors Sustainable competitive advantage Outperform competition • • • • Distinctive Core Competencies Organizational Capabilities Core Competencies Organizational Capabilities • Org. capabilities come first • Fundamental building block for developing core competencies • Organizational processes and routines to get the work done • • • • • • Core Competencies Not a source of competitive advantage Develop distinctive organizational capabilities Improve and enhance organizational capabilities Fundamental skills and capabilities Exploitable by organization Major value-creating skills and capabilities 11 Four Criteria of Sustainable Four Criteria of Sustainable Competitive Advantage Valuable Help a firm neutralize threats or exploit opportunities Not possessed by many others Historical: A unique and valuable org culture or brand name Ambiguous Cause: the causes and uses of competence unclear Socially Complex: interpersonal relationships, trust, and friendship among managers, suppliers, and customers Rare Costly­to­Imitate Non­substitutable: no strategic equivalent 12 Value Chain Analysis Value Chain Analysis The premise behind value chain analysis is that The customers demand value from goods and services they obtain they Customer value Product is unique and different Product is low priced Quick response to specific or distinctive customer needs A value chain is a systematic way of examining value systematic organization’s functional activities organization’s 13 Why Do an Internal Analysis? Why Do an Internal Analysis? 1. 2. Identify Strengths and Weaknesses It’s needed for making good strategic It’s selection and implementation decisions selection 14 Chapter Four and SWOT 2 Questions 15 ...
View Full Document

  • Spring '09
  • COHEND
  • Dr. Daniel Cohen ILRHR, Strategic Role of Organizational Resources and  The Strategic Role of Organizational Resources and  Organizational Capabilities

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern