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Lecture 20 Managing Across Cultures

Lecture 20 Managing Across Cultures - Managing Across...

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Managing Across Cultures December 1, 2008
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Western Bias in OB Research Research in Management has tended to focus on the United States and ignores the psychology of people from different cultures. Sample bias : Either from US firms or from US undergraduates. Theoretical bias : Basic assumptions derived from research on Americans may not generalize to other cultures.
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Example: Fundamental Attribution Error FAE : The tendency to overemphasize dispositional explanations for behavior and underemphasize the situation ….if you say hi and they don’t say hi, we blame it on THEM on not seeing us instead of the situation they ar ein Classic illustration : Subjects read pro and anti-Castro essays and were then asked to rate the authors’ attitudes toward Castro. Subjects rated authors’ attitudes toward Castro as positive in the Pro- Castro position whether the authors chose their position freely or not.
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Cross-cultural study of FAE Study of the FAE in the US versus China. Content analysis of newspaper accounts of mass murders that took place in the US and in China. Question : How did newspapers from different cultures explain the cause of the murders? US (FAE): Focus on the personality of the murderer (e.g. loner type). China: Focus on the murder’s social context (e.g.
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