Week 3 Lecture Outline (COM 140)

Week 3 Lecture Outline (COM 140) - Outline for Week 3-Media...

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Outline for Week 3-Media as Business (9/03-9/05) I. The Relationship between the Public and the Media a. How are we members of the public? b. The media gives the public information, and the media gives the public a forum for debate. c. How well is the media serving the public? Is there an equal access to participation? How has the public become disenfranchised? Are we really becoming more “passive observers seeking entertainment than active participants in civic affairs? (382) How have corporations changed our public space? II. Public’s criticisms of the media a. Bias-political/ideological less important b. Advertising and corporate bias i. Corporate bias 1. Telecommunications Act-1996 2. Vertical and Horizontal Integration ii. Advertising Bias iii. How is BBC different from this? c. Definitions of Liberal and Conservative i. Liberal – “favoring gradual reform/progress, especially political reforms that extend democracy, distribute wealth more evenly, and protect the personal freedom of the individual” ii.
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