M5l8 - Spring 2008 Module 5 International Business...

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Unformatted text preview: Spring 2008 Module 5 International Business, Strategy, & Entrepreneurship Lecture 8: More Entrepreneurship May 9, 2008 Module Overview International Business Strategy • Entrepreneurship Myths and realities of entrepreneurship How firms are organized The corporation • Strategy for entrepreneurs • Financing the entrepreneurial venture Strategy for the Entrepreneur A Good Idea Does Not Not Guarantee Success • CP/M vs. MS-DOS • Mac OS vs. Windows • theGlobe.com – early ( i.e. , before MySpace and Facebook) social networking site • It’s necessary to have a solid strategy It’s necessary to have a solid strategy and the ability to execute. and the ability to execute. Employing Strategic Thinking Helps Employing Strategic Thinking Helps Distinguish Good Ideas from Bad Distinguish Good Ideas from Bad Kozmo.com – free delivery of anything within an hour in urban areas. Pets.com – ordering pet food online. Boo.com – an “unusable web site.” The boo.com website was … poorly designed for its target audience, going against The boo.com website was … poorly designed for its target audience, going against many usability conventions. The site relied heavily on Javascript and Flash technology many usability conventions. The site relied heavily on Javascript and Flash technology to display pseudo-3D views of wares … The first publicly released version of the site to display pseudo-3D views of wares … The first publicly released version of the site was fairly hefty—the home page alone was several hundred kilobytes which meant that was fairly hefty—the home page alone was several hundred kilobytes which meant that the vast majority of users had to wait minutes for the site to load (as broadband [was the vast majority of users had to wait minutes for the site to load (as broadband [was not then] widely available). The designers had forgotten that getting people to use the not then] widely available)....
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