Syllabus - 1 10 Principles of Business UGBA April & May...

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1 UGBA 10 Principles of Business Module 5: Strategy, Global Business, and Entrepreneurship Benjamin E. Hermalin Office: F675 Haas hermalin@haas.berkeley.edu Office Hours: Wednesdays 10:30 a.m – 12:00 p.m. Course: http://faculty.haas.berkeley.edu/robinson/ Personal: http://faculty.haas.berkeley.edu/hermalin Note: You will get a lot more from lectures if you do the readings before lecture. Date Topic Reading All readings are in A Text for Module 5 . Additional items in the reader are optional Notes 1 Wed. 4/23 Introduction to strategy Read pages 23-46. If need be, review the material in Chapters 1 and 2. Return of Module 4 exam and papers Discussion : Cost, pricing, and thinking strategically 2 Friday 4/25 More strategy Read pages 46-55 3 Monday 4/28 Introduction to game theory Read pages 57-70 Discussion : Paper topic, “S Happens” 4 Wed. 4/30 Identifying and responding to threats Read pages 70-80 5 Friday 5/2 Introduction to global business Read pages 83-98 6 Monday 5/5
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Syllabus - 1 10 Principles of Business UGBA April & May...

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