UGBA Paper 5 - Michael Chang 19379082/Section 101 Before...

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Michael Chang 19379082/Section 101 Before entering the unique US market, S must analyze many key strategic differences with operating in the U.S. and make sure it properly considers and adjusts for the multiple barriers of entry. S must first whether the specific U.S. population is a market that is attractive in terms of consumers. For example, U.S. customers may have differences in tastes, culture, and lifestyle that need to be addressed, but S may want to emphasize its distinctive, authentic international flavor. Given the much larger size of the market, S must consider whether it wants to maintain its current market segment or attack a different target such as the steadily growing aging population segment to ensure profitability. It also needs to determine the location of its customers: S must make construct much more physical infrastructure to properly distribute its products and make them easily accessible, a factor that is extremely important with the advent of skyrocketing gas prices in the U.S. It may have to consider alternative methods of distribution,
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This note was uploaded on 03/22/2009 for the course UGBA 08403 taught by Professor Robinson during the Spring '09 term at University of California, Berkeley.

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UGBA Paper 5 - Michael Chang 19379082/Section 101 Before...

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