{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

UGBA Paper 5 - Michael Chang 19379082/Section 101 Before...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Michael Chang 19379082/Section 101 Before entering the unique US market, S must analyze many key strategic differences with operating in the U.S. and make sure it properly considers and adjusts for the multiple barriers of entry. S must first whether the specific U.S. population is a market that is attractive in terms of consumers. For example, U.S. customers may have differences in tastes, culture, and lifestyle that need to be addressed, but S may want to emphasize its distinctive, authentic international flavor. Given the much larger size of the market, S must consider whether it wants to maintain its current market segment or attack a different target such as the steadily growing aging population segment to ensure profitability. It also needs to determine the location of its customers: S must make construct much more physical infrastructure to properly distribute its products and make them easily accessible, a factor that is extremely important with the advent of skyrocketing gas prices in the U.S. It may have to consider alternative methods of distribution,
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern