discussion notes 2-12 - o E.g. my target is teenagers vs....

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Discussion Notes Essays Answer the specific question asked and be thorough o Why people do or don’t visit the U.S. vs. is campaign effective? o Why your slogan is more effective than others vs. why a slogan in general is/is not effective o Omitted target consumer o Behaviors (will smile vs. visiting more places ) Be specific and definitive o Clearly define who target is, don’t just generalize o Don’t use “should” but “will” Give your opinion and justify
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: o E.g. my target is teenagers vs. my target is teenagers because Format/Grammar o 2 page limit (see website for paper specifics) o Grammar and clear writing are really important Need MY justification, not just examples from other countries o E.g. teenagers are using transportation more (market to them, etc.) o Justify everything (backing up all statements I make) Citation is not a big deal Exam 1...
View Full Document

This note was uploaded on 03/22/2009 for the course UGBA 08403 taught by Professor Robinson during the Spring '09 term at University of California, Berkeley.

Ask a homework question - tutors are online