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Unformatted text preview: 4. Reputation 5. Turned around a bad situation 6. Consumer delight brand promise 7. Incremental sales from games, etc. 8. Profit vs. marketshare alternative 9. Nintendo’s relation to competitors ii. Retail Competitors 1. Losing business/opportunity to raise prices 2. Limited raincheck to certain stores 3. Experienced with doing something like this already 4. Other than gamestop, not associated with the Wii iii. Consumers 1. Convenience/time savings 2. Still long wait to get product 3. Have something to open for christmas...
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- Spring '09
- Marketing, Wii, Nintendo, Nintendo GameCube, Nin tendo Wii