Discussion Notes 2-5 - 4. Reputation 5. Turned around a bad...

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1. Nintendo Wii situation a. Gamestop was offering a raincheck: an empty box and a guarantee that promised you that your Nintendo Wii would make it to you by end of January b. The players (shortage) i. Nintendo: Manufacturer 1. Loss of sales 2. PR/publicity 3. Reputation (good or bad) ii. Competitors 1. Gain sales (nintendo’s competitors) 2. Retailers (gaining sales) iii. Gamestop/retailers 1. Reputation 2. Losing $ iv. Consumers 1. Potentially forced to pay higher prices c. Raincheck i. Nintendo 1. Continuing to get consumer’s business 2. Prevents consumers from switching to competition 3. Losing potential profit
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Unformatted text preview: 4. Reputation 5. Turned around a bad situation 6. Consumer delight brand promise 7. Incremental sales from games, etc. 8. Profit vs. marketshare alternative 9. Nintendos relation to competitors ii. Retail Competitors 1. Losing business/opportunity to raise prices 2. Limited raincheck to certain stores 3. Experienced with doing something like this already 4. Other than gamestop, not associated with the Wii iii. Consumers 1. Convenience/time savings 2. Still long wait to get product 3. Have something to open for christmas...
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This note was uploaded on 03/22/2009 for the course UGBA 08403 taught by Professor Robinson during the Spring '09 term at University of California, Berkeley.

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Discussion Notes 2-5 - 4. Reputation 5. Turned around a bad...

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