This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: 4. Reputation 5. Turned around a bad situation 6. Consumer delight brand promise 7. Incremental sales from games, etc. 8. Profit vs. marketshare alternative 9. Nintendos relation to competitors ii. Retail Competitors 1. Losing business/opportunity to raise prices 2. Limited raincheck to certain stores 3. Experienced with doing something like this already 4. Other than gamestop, not associated with the Wii iii. Consumers 1. Convenience/time savings 2. Still long wait to get product 3. Have something to open for christmas...
View Full Document
This note was uploaded on 03/22/2009 for the course UGBA 08403 taught by Professor Robinson during the Spring '09 term at University of California, Berkeley.
- Spring '09