quiz 13 - Quiz: Chapter 13: Marketing Strategy Official...

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Quiz: Chapter 13: Marketing Strategy Official Score: 47% Recorded at 9/18/2008 4:23:15 AM (EST). 1) Making products available where consumers need or want  to obtain them creates  utility . True False 2) Hedonic goods appeal more to consumer emotions than do  utilitarian goods. True False Rationale: For example, a new car with good gas mileage has a utilitarian appeal, whereas the sporty design may be appealing from a hedonic viewpoint. Review this topic 3) A firm using the  total market approach  develops multiple  marketing mixes, which it delivers to the market  simultaneously.
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True False Rationale: A firm using the total market approach develops a single marketing mix for the total market for a product. Review this topic 4) The  concentration approach  allows a firm to use all its  knowledge, experience, and resources to meet the needs of a  distinct customer group. True
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This note was uploaded on 03/24/2009 for the course IEE iee 220 taught by Professor Robertfleischner during the Spring '08 term at ASU.

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quiz 13 - Quiz: Chapter 13: Marketing Strategy Official...

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