quiz 13 - Quiz Chapter 13 Marketing Strategy Official Score...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Quiz: Chapter 13: Marketing Strategy Official Score: 47% Recorded at 9/18/2008 4:23:15 AM (EST). 1) Making products available where consumers need or want  to obtain them creates  utility . True False 2) Hedonic goods appeal more to consumer emotions than do  utilitarian goods. True False Rationale: For example, a new car with good gas mileage has a utilitarian appeal, whereas the sporty design may be appealing from a hedonic viewpoint. Review this topic 3) A firm using the  total market approach  develops multiple  marketing mixes, which it delivers to the market  simultaneously.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
True False Rationale: A firm using the total market approach develops a single marketing mix for the total market for a product. Review this topic 4) The  concentration approach  allows a firm to use all its  knowledge, experience, and resources to meet the needs of a  distinct customer group.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern