quiz 14 - Quiz: Chapter 14: Product, Pricing, and Promotion...

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Quiz: Chapter 14: Product, Pricing, and Promotion Strategies Official Score: 40% Recorded at 9/18/2008 4:24:16 AM (EST). 1) Marketers generally divide products into two broad  categories: consumer and industrial. True False 2) iPods, major appliances, furniture, and services such as  dental care and legal advice are considered convenience  products. True False Rationale: These items are considered shopping products , items for which consumers will comparison shop. Review this topic 3) According to a survey of new-product managers, only 8  percent of their new products actually made it to market. True
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False Rationale: Of the 8 percent that made it to market, 83 percent of those failed, which overall resulted in a 99 percent failure rate. Review this topic 4) New products stabilize during the growth stage of the  product life cycle. True False Rationale: Products stabilize during the maturity stage of the product life cycle. Review this topic 5) Quality modification  is achieved by redesigning a product to  provide additional features or benefits. True
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quiz 14 - Quiz: Chapter 14: Product, Pricing, and Promotion...

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