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Unformatted text preview: a lot of signs showing how men can be overpowered, strong while women are weak in numerous areas. In the gender section, Caputi used three different examples on gender issues in advertising. Calvin Klein showed a male dressed in underpants with a threatening look and grabbing his penis in a bullying gesture on one page (p 436). The next page showed the same male being relaxed and sitting on the floor facing front with a female wrapping her supportive arm around his waist. Caputi mentioned that the penis is graphically associated with power and violence while feminine is supportive and powerless....
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This note was uploaded on 04/30/2008 for the course ATHRO 447 taught by Professor Linke during the Spring '06 term at RIT.
- Spring '06