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Presentation notes - 1) Defensive strategy- restores or...

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1) Defensive strategy- restores or repairs the organizations image 2) Opportunity for renewal Inspire renewal in addition to improved approaches to conducting business following a crisis Rather than blame they focus on overcoming crisis Renewal- a fresh sense of purpose and direction an organization discovers from a crisis Often seen as “an optimistic discourse that emphasizes moving beyond the crisis, focusing on strong value positions, responsibility to stakeholders and growth as a result of crisis” - requires proper communication 9/11 Following terrorist attacks- renewal occurred for entire country - Commitment to: Stakeholders- NYPD and NYFD - Surprisingly few complains about their services following attack - Spokespeople responded with sympathy for first responders who died - $ millions donated to families affected by attacks Correcting the problem- creating measures to change airline industry - reinforced cockpits - increased security at airports - Congress passed legislation to investigate terrorists
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Presentation notes - 1) Defensive strategy- restores or...

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