Fear Expalantion from text

Fear Expalantion from text - efficacy and personal efficacy...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Fear Based Appeals Parallel Response Explanation Fear arousing messages activate fear control and danger control processes in listeners. Fear control, a coping mechanism, is listener’s attempt to reduce the fear in the message. Danger control, problem solving technique, is listener’s searching for information to deal with threat presented. Fear-Arousing messages activating danger control processes High threat most affective. Fear arousing control processes Low threat more effective. Protection Motivation Explanation Fear Messages produce “protection motivation”; that is, the receivers desire to protect themselves from the threat. The greater the fear in the message, the more likely a threat will occur and the greater the ability to deal with the threat by following the recommendations provided in the message. Therefore, the greater attitude and/or behavioral change in the direction of the message Threat Control Explanation Fear appeals depends on logical, not emotional factors. Fear appeals stimulate response
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: efficacy and personal efficacy. Response efficacy refers to the receiver’s perception of how the recommendation in the message will actually reduce the threat. Personal efficacy refers to whether the receiver is capable of implementing the solutions. The grater the threat in the message, the grater the amount of attitude of behavior change. The Drive Explanation Persuasive messages arousing fear produce a stage of drive –a state of strive the listeners finds unpleasant. The state of drives motivates the listener to reduce the threat in the message, 1 Fear Based Appeals thereby changing their attitudes and/or behavior. The more fear in a message, the more attitude or behavior change The Resistance Explanation As perceived fear in a message decreases, individuals attitudes and/or behaviors move closer to those recommended in the message. Receivers resist high threat message but embrace low threat messages. Low fear messages are preferred. 2...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern