Communication and Rhetoric

Communication and Rhetoric - Aristotle and the Philosophy...

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Aristotle and the Philosophy and Art of Rhetoric “ Let rhetoric then be a faculty of learning in each case the available means of persuasion” Meaning. His definitions of rhetoric and effective communication: Rhetoric and communication is facility for teaching. 1. People like Aristotle 1. Does not enforce rigorous set of expectations 2. Says it’s important for us to be ethical, but rhetoric doesn’t kill people, people kill people 1. Rhetoric carries no ethics, the ethics comes from inside 2. IF we approach rhetoric and communication with good ethics then we can lead people to good decisions through rhetorical technique. 3. Loved all philosophical information 4. Wrote dense books with a systematic style. 5. Discusses the philophical limits of rhetoric, defines the terms of rhetoric 6. What to know for the exam? 1. What he was getting out and what he sought to do? 2. Some Introductory Points 1. The False Dichotomy: Most Scholars think Aristotle apposed Plato, wrong. 1. Because Aristotle taught Plato, Aristotle began with platonic logic, the theory of the forms, adding added a crucial element, a kernel of information, which changed western civilizations for the rest of eternity 1
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2. The Big Change: Aristotle expanded Plato’s notion of the forms, saying that the forms are encoded in what we see. Studying and comparing objects allow us to gain an understanding of all the forms –not a huge distinction from Plato, nor an over simplification of scientific though during the Renaissance. 1. Plato Conception of the form: We reach the forms through Socratic dialectic, thereby questioning an individual until their mind reaches into the external plain and touches truth. 2. Aristotle believes we can distinguish between shadows because we notice various qualities constituting humans and objects through study and exanimation . 1. The qualities and information is encoded in objects and humans. 1. We don’t peer into the eternal plain to distinguish objects; instead, we use our powers of observation. 3. As we notice objects and humans, we began consuming data, which pours at us from all directions, and figuring out what things are. 1. In communication and rhetoric, we seek to organize incoming data in a way that leaders us to more to more truth. 2. Different streams of knowledge pour in from all directions and we make decisions based on things we know are absolute true: using the bathroom, eating food, taking a shower. 4. Basic of scientific thinking grew out of Aristotle, but he complicated modern scientific thinking and believed a spectrum of data existed, ranging absolute certain to somewhat certain, to not certain at all. 1.
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Communication and Rhetoric - Aristotle and the Philosophy...

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