Comm as a Liberal Art L (Before we Tackle Gorgias & Gorgias - A Sophist Messin) 09-02-08, 09-04-

Comm as a Liberal Art L (Before we Tackle Gorgias & Gorgias - A Sophist Messin) 09-02-08, 09-04-

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Before we Tackle Gorgias and Gorgias: A Sophist Messin’ With Your Mind Michael C. deGroot Comm. As Liberal Art Before we Tackle Gorgias Gorgias conception of rhetoric Rhetoric is a an ornamentation of words as words carry the power to move, excite, persuade (Most Important) We should decorate our argument Communication involves ornamentation not content Substance does not win the day its about engaging your audience does 21 century idea of communication. Media ornaments the news, just as Gorgias believes The potency and power of words enables communication Content was essentially meaningless What effect does this have on us? If this moves us to action, but it’s the wrong action, is it our fault? The Coin Trick and Mindreader - 36 1
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Before we Tackle Gorgias and Gorgias: A Sophist Messin’ With Your Mind Point: Every step away the TA had complete free choice, but the mind reader predicted everything he was going to do. The way in which the teacher instructs him leads him to only one possible choice. This what sophist did: they there audience to an end point. Consequent of the deemphasis’ of content Content is meaningless. How we use language can limit free choice because it pushes into a direction – this is the essence of manipulation People think we have free choice, but if we direct them somewhere – then are there actions their fault? Its not our fault because communicators uses deceptiveness Just because we think we have free choice (the communicator makes seem that way) doesn’t mean we really do. Antithesis –presenting an the opposition of ideas in a sentence or paragraph. . 2
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Before we Tackle Gorgias and Gorgias: A Sophist Messin’ With Your Mind Ex. “You want to go to Dunkin Donuts, but I want to go to Winchell’s.” “Either this or this” Ex. “USC either has the best USC Football team or it does not” How he presents cases: Either or, Either or, Either or, Sounds very poetic – a stylistic device. Encomium of Helen Antithesis present several sentences and paragraphs. Tons of parallel structure and chiasmic Structure. Used far more often than any Greek author. Sounds so involving which provokes interest the – writing sounds like music, making structure and message very memorable. The Jingle of these ethical sentences enter subconscious and causes us to think inaccurately about topics. We believe the advertiser and speaker rather than the truth because the
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This note was uploaded on 03/28/2009 for the course COMM 201 taught by Professor Durbin during the Fall '06 term at USC.

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Comm as a Liberal Art L (Before we Tackle Gorgias & Gorgias - A Sophist Messin) 09-02-08, 09-04-

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