Unformatted text preview: trying to and creating a new scientific method by making it more competitive and achieving a higher success rate. People are starting to see them as making a huge difference and the new way to better medicine. This strategy is helping them create a competitive advantage over their competitors. 3. Apply the hyper competition model to Roche. Which of the 7 Ss are demonstrated in this case? Explain your answer. I think that Strategic soothsaying for Roche is beginning to open new doors for them by creating new ways to treat Medicare. The Roche develop strategic soothsaying by using technology and competition to speed up the process while not trying to waste time because some scientist’s reputations are at steak. The hypercompetition model suggests that speed and aggressiveness of moves and countermoves in any given market can create strategic advantage. Clearly this case demonstrates Roches concern with a speedy discovery. An example is its Fail Fast philosophy....
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- Summer '07