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Unformatted text preview: Components of Morality: 1. Moral Sensitivity a. Interpreting the situation, recognizing it as involving ethical issues; perspective taking 2. Moral Judgment a. Deciding which action is most justifiable in a given situation 3. Moral motivation a. Degree of commitment to doing the moral act; ratio between being ethical vs. being self-centered 4. Moral Character a. Ones persistence, courage, energy, and focus to do what is ethically right Corporate Social Legitimacy Organizations craft messages that focus on: 1. Competence: organization can do what it claims it will do 2. Community: organization is part of the community and cares about it...
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This note was uploaded on 03/29/2009 for the course COMM 100 taught by Professor Horan during the Fall '08 term at WVU.
- Fall '08