2009_Syntactic_Properties_master

2009_Syntactic_Properties_master - The tools for...

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The tools for understanding How visuals persuade us How visuals persuade us ± Advertising images take advantage of visuals as persuasive devices ² Drawing attention ± Example: Person looking at “us” ² Eliciting emotion on behalf of whatever the ad is selling…
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The tools for understanding How visuals persuade us How visuals persuade us 1. Iconic Signs ± Similarity or analogy between sign and real object
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The tools for understanding How visuals persuade us How visuals persuade us 1. Iconic Signs Similarity or analogy between sign and real object
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The tools for understanding How visuals persuade us How visuals persuade us 1. Iconic Signs ± Similarity or analogy between sign and real object
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The tools for understanding How visuals persuade us How visuals persuade us 1. Iconic Signs ± Similarity or analogy between sign and real object ± Strength or Weakness?
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The tools for understanding How visuals persuade us How visuals persuade us 1. Iconic Signs ± Similarity or analogy between sign and real object ± Strength : Ability of visuals to conjure up real-world experience and emotion
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How visuals persuade us How visuals persuade us 2 . Indexical Signs ± Artifacts of object--evidence it existed, but not really the object. ² Examples:
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This note was uploaded on 03/29/2009 for the course COMM 1300 taught by Professor Scherer,c. during the Spring '08 term at Cornell University (Engineering School).

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2009_Syntactic_Properties_master - The tools for...

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