2009_Syntactic_Properties_master

2009_Syntactic_Properties_master - The tools for...

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The tools for understanding How visuals persuade us How visuals persuade us Advertising images take advantage of visuals as persuasive devices Drawing attention Example: Person looking at “us” Eliciting emotion on behalf of whatever the ad is selling…
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The tools for understanding How visuals persuade us How visuals persuade us 1. Iconic Signs Similarity or analogy between sign and real object
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The tools for understanding How visuals persuade us How visuals persuade us 1. Iconic Signs Similarity or analogy between sign and real object
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The tools for understanding How visuals persuade us How visuals persuade us 1. Iconic Signs Similarity or analogy between sign and real object
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The tools for understanding How visuals persuade us How visuals persuade us 1. Iconic Signs Similarity or analogy between sign and real object Strength or Weakness?
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The tools for understanding How visuals persuade us How visuals persuade us 1. Iconic Signs Similarity or analogy between sign and real object Strength : Ability of visuals to conjure up real-world experience and emotion
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The tools for understanding How visuals persuade us How visuals persuade us 2 . Indexical Signs Artifacts of object--evidence it existed, but not really the object.
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