2009attracting_attention

2009attracting_attention - The iconic nature of photos:...

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Unformatted text preview: The iconic nature of photos: Attracting Attention Attracting Attention 1qq The iconic nature of photos: Attracting Attention Attracting Attention What visuals use Motion Parallax to convey depth? a. b. What is it? Still visuals? Motion? Special visuals? The iconic nature of photos: Attracting Attention Attracting Attention Messaris: Persuasion Ch. 1 The iconic nature of photos: Attracting Attention Attracting Attention The Iconic nature of visuals The iconic nature of photos: Attracting Attention Attracting Attention Because of the iconic (likeness) nature of visual images, much of the process of attracting attention is modeled on elements of real-world interpersonal interactions. The iconic nature of photos: Attracting Attention Attracting Attention But…purpose is not just to attract attention…it is to engage viewer. Thus, attracting attention needs to be done in a way to connect the image to the product or idea. The iconic nature of photos: Attracting Attention Attracting Attention Product connected with method of attention getting? The iconic nature of photos: Attracting Attention Attracting Attention Direct Eye Gaze Rear View Violate Reality Surrealism Visual Metaphor Visual Parodies Viewing Distance Subjective Camera The iconic nature of photos: Attracting Attention Attracting Attention Direct Eye Gaze Attracting Attention: Looking into another persons eyes is a basic attentiongetting device, …and one of the primary methods used in everyday encounters. The iconic nature of photos: Attracting Attention Attracting Attention Direct Eye Gaze Attention: The iconic nature of photos: Attracting Attention Attracting Attention Direct Eye Gaze Attention: The iconic nature of photos: Attracting Attention Attention: Attracting Attention Direct Eye Gaze The iconic nature of photos: Attracting Attention Attracting Attention Direct Eye Gaze Attention: The iconic nature of photos: Attracting Attention Attracting Attention Direct Eye Gaze Attention: The iconic nature of photos: Attracting Attention Attracting Attention Direct Eye Gaze Attention: The iconic nature of photos: Attracting Attention Direct Eye Gaze Attracting Attention The iconic nature of photos: Attracting Attention Attracting Attention: Direct Eye Gaze Attention The iconic nature of photos: Attracting Attention Attention: Attracting Attention Direct Eye Gaze The iconic nature of photos: Attracting Attention Attracting Attention: Direct Eye Gaze Attention The iconic nature of photos: Attracting Attention Attracting Attention: Direct Eye Gaze Attention The iconic nature of photos: Attracting Attention Attracting Attention: Direct Eye Gaze Attention The iconic nature of photos: Attracting Attention Attracting Attention: Direct Eye Gaze Attention The iconic nature of photos: Attracting Attention Attracting Attention: Rear View Attention Why would “the rear view” attract attention? The iconic nature of photos: Attracting Attention Attracting Attention: Rear View Attention Rear view originally came from Romantic landscape painting. In other uses, the rear view creates interest in seeing “the other side.” The iconic nature of photos: Attracting Attention Attention Attracting Attention: Rear View The iconic nature of photos: Attracting Attention Attracting Attention: Rear View Attention “Turning away from society” The iconic nature of photos: Attracting Attention Attracting Attention: Attention The iconic nature of photos: Attracting Attention Attracting Attention: Rear View Attention The iconic nature of photos: Attracting Attention Attracting Attention: Rear View Attention The iconic nature of photos: Attracting Attention Attracting Attention: Violating Reality Attention Why would violating reality attract attention? The iconic nature of photos: Attracting Attention Attracting Attention: Violating Reality Attracting Attention Photographs are iconic—meaning they “capture” reality—something that exists. One of the surest ways of attracting viewer’s attention is to violate the reality that the iconic nature of photos reproduces so well. The iconic nature of photos: Attracting Attention Attracting Attention: Violating Reality Attracting Attention One of the surest ways of attracting viewer’s attention is to violate the reality that the iconic nature of photos reproduces so well. Our perceptual system is finely tuned to pay special attention to unfamiliar objects when they are only slightly different from our expectations. The iconic nature of photos: Attracting Attention Attracting Attention: Violating Reality Attention: Violating The iconic nature of photos: Attracting Attention Attracting Attention: Violating Reality Attention: Violating The iconic nature of photos: Attracting Attention Attracting Attention: Violate Reality Attention The iconic nature of photos: Attracting Attention Attracting Attention: Violating Reality Attention: Violating The iconic nature of photos: Attracting Attention Attracting Attention: Violating Reality Attention: Violating The iconic nature of photos: Attracting Attention Attracting Attention: Violating Reality Attention: Violating The iconic nature of photos: Attracting Attention Attracting Attention: Violating Reality Attention: Violating Save the antelope The iconic nature of photos: Attracting Attention Attracting Attention: Surrealism Attention Surrealism relates to a 20th century artistic movement that attempts to express the workings of the subconscious by fantastic imagery and incongruous juxtaposition of subject matter. Associated with sophistication and images of superior social status. The iconic nature of photos: Attracting Attention Attracting Attention: Surrealism Attention Salvador Dali 1904-1989 The iconic nature of photos: Attracting Attention Attracting Attention: Surrealism Attention Salvador Dali 1904-1989 The iconic nature of photos: Attracting Attention Attracting Attention: Surrealism Attention The iconic nature of photos: Attracting Attention Attracting Attention: Surrealism Attention The iconic nature of photos: Attracting Attention Attracting Attention: Viewing Distance Attracting Attention Viewing distance in visual media operates by analogy with interpersonal distance in real-world interactions. The iconic nature of photos: Attracting Attention Attracting Attention Viewing Distance Attracting Attention: Viewing distance in visual media operates by analogy with interpersonal distance in real-world interactions. The greater the proximity the greater the attention and the more intense the involvement. The iconic nature of photos: Attracting Attention Attracting Attention: Viewing Distance Attention Viewing distance in visual media operates by analogy with interpersonal distance in real-world interactions. The greater the proximity the greater the attention and the more intense the involvement. More distant shots are used to include context. The iconic nature of photos: Attracting Attention Attracting Attention: Viewing Distance Attention The iconic nature of photos: Attracting Attention Attracting Attention: Attention The iconic nature of photos: Attracting Attention Attracting Attention Viewing Distance Attention: The iconic nature of photos: Attracting Attention Attention: Attracting Attention Viewing Distance The iconic nature of photos: Attracting Attention Attracting Attention Subjective Camera Attention: Subjective Camera --as if we are participating in the scene The iconic nature of photos: Attracting Attention Attracting Attention Subjective Camera Attention: Subjective camera allows the viewer to participate vicariously in the scene. The iconic nature of photos: Attracting Attention Attracting Attention Subjective Camera Attention: The iconic nature of photos: Attracting Attention Attracting Attention Subjective Camera Attention: The iconic nature of photos: Attracting Attention Attracting Attention: Visual Metaphor Attracting Attention A visual metaphor is the representation of an abstract concept through a concrete visual image that bears some analogy to that concept. The iconic nature of photos: Attracting Attention Attracting Attention Visual Metaphor Attention: The iconic nature of photos: Attracting Attention Attracting Attention: Visual Metaphor Attention The iconic nature of photos: Attracting Attention Attracting Attention: Visual Metaphor Attention The iconic nature of photos: Attracting Attention Attracting Attention: Visual Metaphor Attention Rear View & Visual Metaphor The iconic nature of photos: Attracting Attention Attracting Attention: Visual Metaphor Attention: Surrealism & Visual Metaphor The iconic nature of photos: Attracting Attention Attracting Attention The iconic nature of photos: Attracting Attention Attracting Attention: Visual Metaphor Attention: The iconic nature of photos: Attracting Attention Attracting Attention: Visual Parodies Visual Visual Parodies: New versions of familiar images The iconic nature of photos: Attracting Attention Attracting Attention: Visual Parodies Visual Visual Parodies The iconic nature of photos: Attracting Attention Attracting Attention: Visual Parodies Visual Visual Parodies The iconic nature of photos: Attracting Attention Attracting Attention: Visual Parodies Visual Visual Parodies The iconic nature of photos: Attracting Attention Attracting Attention: Visual Parodies Visual Visual Parodies Grant Wood The iconic nature of photos: Attracting Attention Attracting Attention: Visual Parodies Visual Visual Parodies The iconic nature of photos: Attracting Attention Attracting Attention Direct Eye Gaze Rear View Violate Reality Surrealism Visual Metaphor Visual Parodies Viewing Distance Subjective Camera The iconic nature of photos: Attracting Attention Attracting Attention Direct Eye Gaze Attention: The iconic nature of photos: Attracting Attention Attracting Attention Direct Eye Gaze Attention: Direct Eye Gaze Grouping The iconic nature of photos: Attracting Attention Attracting Attention Direct Eye Gaze Attention: Direct Eye Gaze Stress The iconic nature of photos: Attracting Attention Attracting Attention Direct Eye Gaze Attention: Direct Eye Gaze Sharpening Stress (because her face is Cut) Grouping/Attraction The iconic nature of photos: Attracting Attention Attracting Attention Attempting direct Eye gaze Sharpening The iconic nature of photos: Attracting Attention Attracting Attention Surrealism? Visual Parody? Violating Reality Direct eye gaze Grouping The iconic nature of photos: Attracting Attention Attracting Attention The iconic nature of photos: Attracting Attention Surrealism? Visual Parody? Attracting Attention The iconic nature of photos: Attracting Attention Surrealism? Visual Parody? Attracting Attention The iconic nature of photos: Attracting Attention Attracting Attention The iconic nature of photos: Attracting Attention Attracting Attention ...
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This note was uploaded on 03/29/2009 for the course COMM 1300 taught by Professor Scherer,c. during the Spring '08 term at Cornell.

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