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Unformatted text preview: The Basic Elements of Visuals •The Dot… •The simplest, minimum unit of a visual •Dots create the illusion of tone or color, and are used to construct lines, shapes and direction. The Basic Elements of Visuals •The Line… •Can be defined as a dot in motion or the history of a dot. •Lines may take many different forms to express many different moodsloose, undisciplined or formal and controlled. The Basic Elements of Visuals •Shape… •Lines define shape. The Basic Elements of Visuals •Scale •Visual elements modify and define each other The Basic Elements of Visuals •Scale •Visual elements modify and define each other The Basic Elements of Visuals •Scale •Visual elements modify and define each other The Basic Elements of Visuals •Proportion •The relationship of one element to another expressed in a ratio The Basic Elements of Visuals •Proportion •Certain proportions are more attractive to the eye than others The Basic Elements of Visuals •Proportion •Certain proportions are more attractive to the eye than others •Proportions which are not obvious tend to be most interesting The Basic Elements of Visuals •Proportion •Certain proportions are more attractive to the eye than others •Proportions which are not obvious tend to be most interesting •Thus proportions of 1:1 or 1:2 are less interesting than 1:3 or 2:3 (Golden Mean) The Basic Elements of Visuals •Proportion •Thus proportions of 1:1 or 1:2 are less interesting than 1:3 or 2:3 (Golden Mean) The Basic Elements of Visuals •Proportion 1:2 1:3 The Basic Elements of Visuals •Proportion 2:3 “Golden Mean” Syntactical Guidelines for Visuals BALANCE The perceived equilibrium which imposes a felt and unconscious axis on a given scene Syntactical Guidelines for Visuals...
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 Spring '08
 SCHERER,C.
 Syntactical Guidelines

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