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Unformatted text preview: The Basic Elements of Visuals The Dot The simplest, minimum unit of a visual Dots create the illusion of tone or color, and are used to construct lines, shapes and direction. The Basic Elements of Visuals The Line Can be defined as a dot in motion or the history of a dot. Lines may take many different forms to express many different moodsloose, undisciplined or formal and controlled. The Basic Elements of Visuals Shape Lines define shape. The Basic Elements of Visuals Scale Visual elements modify and define each other The Basic Elements of Visuals Scale Visual elements modify and define each other The Basic Elements of Visuals Scale Visual elements modify and define each other The Basic Elements of Visuals Proportion The relationship of one element to another expressed in a ratio The Basic Elements of Visuals Proportion Certain proportions are more attractive to the eye than others The Basic Elements of Visuals Proportion Certain proportions are more attractive to the eye than others Proportions which are not obvious tend to be most interesting The Basic Elements of Visuals Proportion Certain proportions are more attractive to the eye than others Proportions which are not obvious tend to be most interesting Thus proportions of 1:1 or 1:2 are less interesting than 1:3 or 2:3 (Golden Mean) The Basic Elements of Visuals Proportion Thus proportions of 1:1 or 1:2 are less interesting than 1:3 or 2:3 (Golden Mean) The Basic Elements of Visuals Proportion 1:2 1:3 The Basic Elements of Visuals Proportion 2:3 Golden Mean Syntactical Guidelines for Visuals BALANCE The perceived equilibrium which imposes a felt and unconscious axis on a given scene Syntactical Guidelines for Visuals...
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This note was uploaded on 03/29/2009 for the course COMM 1300 taught by Professor Scherer,c. during the Spring '08 term at Cornell University (Engineering School).
 Spring '08
 SCHERER,C.

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