carlsonm_m3_a2 - 1 Conducting an Organizational Assessment...

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Conducting an Organizational Assessment 1 Conducting an Organizational Assessment Name: Michael Carlson Instructor: Godwin Igein Course: MGT416 Institution: Argosy University Online Date: Nov 25, 2015
Conducting an Organizational Assessment 2 Tata Steel, the flagship company of Tata group, has crude steel production capacity of 30 million tonnes per annum. It was founded by Jamsetji Nusserwanji Tata. It is the world’s second-most geographically diversified steel producer (Tata Steel, n.d.). They have their presence in almost 50 countries with an employee base of 80,000 people. As on March 31, 2015, the group had an overall turnover of Rs 139,504 crores (India Infoline, 2015). They established their first steel plant in 1907 in Jamshedpur, India. From there on they have moved on to setting up new steel projects in Jharkhand, Odisha and Chhattisgarh. Raw material integration is the strategy that sets them apart from their competitors. The prices of the raw materials used by them are highly volatile. The basic raw materials used by them are iron ore and cooking coal. They have their own mines and collieries which satisfy their raw material requirement. For additional requirement, they enter into future contracts with suppliers so as to ensure a continuous flow of raw material and have a hedge against price volatility. In fact, the company is exploring mining opportunities overseas also. The minerals that are grabbing their eyeballs overseas are Limestone and Ferro chrome. They want to have full control on raw material resources so that there is no interruption with its supply. This strategy also ensures that they are able to provide very competitive prices for their products. The company has also been a continuous investor in various research and development projects to improve its quality and provide better rates to the customers. Tata Steel’s R&D centres are now conducting research programmes to improve the life cycle and sustainability of its products. These include projects to reduce energy consumption, CO 2 and other emissions (Tata Steel, n.d.).
Conducting an Organizational Assessment 3 Tata Steel had also launched a program, Kar Vijay Har Shikhar. This program involves the use of Total Quality Management and various statistical tools to improve their process. The company’s strategy for global markets is to become global benchmark in value creation and corporate citizenship in steel industry (Tata Steel, n.d.). They have their main focus on innovating new and distinct products for the international markets that satisfy the needs of their customers. They have been continuously investing in terms of time and money to improve their manufacturing facilities and provide best quality products at competitive prices. The company has also been investing in a number of mergers and acquisitions to improve their global presence. They have acquired NatSteel and Millenium Steel thereby increasing their presence in South-East Asia. They have also grabbed a share of the European market by acquiring Corus. These acquisitions have not only improved their overseas presence but also

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