Notes for midterm

Notes for midterm - Defining "Technology" and...

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Defining "Technology" and "Communication" What is Technology? Some Definitions: having to do with the practical, industrial, or mechanical arts or applied sciences the systematic knowledge of a particular art the [artificial] implementation of knowledge system, based on knowledge manifest in physical objects and organizational forms, to attain a specific goal McLuhan - extensions of ourselves, Kroker - biological extensions Rogers - a design for instrumental action that reduces the uncertainty in the cause-effect relationships involved in achieving a desired outcome Gendron - any systematized practical knowledge that enhances the capacity of society and is embodied in productive skills, organization, or machinery Some Contexts for Studying Technology historical economic individual/personal psychological social philosophical ethical Some Ways of Thinking about Technology Positive views of technology - Utopianism Negative views of technology - Dystopian or "Luddite" Neutral views of technology - Determinism What is Communication? Some Definitions: giving and receiving of messages via talk, gestures, writing, etc. system for sending and receiving messages such as radio, telephone, telegraph to impart, to give, pass along, to make known Dance and Larson - 126 definitions in communication literature (1976) Miller - information is passed from one place to another Thayer - occurs whenever indivuiduals assign significance or meaning to an internal or external stimulus Frey, et al. - management of messages for the purpose of creating meaning Rogers - process by which participants create and share information to reach a mutual understanding Some Contexts for Studying Communication
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interpersonal group public mass mediated organizational Some Ways of Thinking about Communication intentional/unintentional verbal/nonverbal meaning content relationships channel effects Lubar - Technology involves: social practice power consumers work culture politics benefits beliefs How might technologies constrain our "senses" or our "sense" of something? Some Perspectives on Determinism Chandler writes that technological determinism seeks to explain social and historical phenomena in terms of one main or determining factor. It is a doctrine of historical or causal primacy. What does this mean? Determinism holds that everything is caused (determined) by a sequence of previous conditions and events, operating with regularity and, inprinciple, predictability. In its most extreme form, technological determinism maintains that materials and physical laws are such that technology is determined to develop in a particular way or pattern. There are variations of determinism and technological determinism, often distinguished by the extent of human intervention considered possible, the importance of technical constraints,the relative autonomy of technology, and questions of the historical development of technology ( Pannabecker , 1991). The technological determinist view suggests:
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This note was uploaded on 04/29/2008 for the course COMM 12 taught by Professor Long,kathleen during the Fall '06 term at Santa Clara.

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Notes for midterm - Defining "Technology" and...

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