Comm Final - Study Guide for Final Exam Media/Society Text...

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(you are also responsible for class notes/hand-outs/videos) Exam format: the exam will consist of a section of short answer questions worth 70 points, and two short essays (each worth 15 points). Chapter 5: Ideology Be able to define and apply the concept of Ideology System of meaning helps define/explain/make value judgment about the world. Frame work of meaning that involves emotion and opinion. Be able to define and apply the concept of Hegemony Connects ideas of culture, power, and ideology in which one dominant element (race, social status, ideology, etc.) controls all other elements. How is power connected with hegemony? Power doesn’t rely on force but in the dominant culture where people essentially agree to current social arrangements. When we talk about hegemonic presentations of race, for example, who stands to benefit from these presentations and how does that reflect power distribution in society? In our society, white is the dominant race thus, the one with the most benefits. It is reflected by demographics, where whites are economically well off, with high- status jobs, etc. Be able to give some examples of how racial stereotypes conveyed by media have supported hegemony. What about gender —how have some media portrayals been hegemonic? African Americans in TV have been portrayed as criminals, creating the image that they are corrupt and should be at the bottom of the social latter. Latinos are seen as labor workers which keeps them from being seen in high-status jobs. In terms of gender, men are seen dominant and as heroes, making them the dominant gender and as reliable. Women are seen as defenseless or sexual objects. Within media, are there challenges to the “dominant ideologies”? Yes, but these are usually weak; they do not gain support or fall into trends that make them fall into the dominant ideologies. Why must hegemony be “flexible”? How does it respond to alternative views or challenges? Be able to illustrate with an example from media portrayals. If we want diversity, media should not be closed to one ideology, and it must be “flexible” to give space and support even to those that challenge dominant ideologies. Rosanne was a challenger to the women ideologies but was highly criticized, Will & Grace was a promoter of homosexuals in television, but ended up contributing to gay stereotypes.
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What ideologies are reflected in the news media in its attention to elites and through economic news? News tend to give great amounts of information about investments and other business-related news, even though most people do not invest and do not relate to the big companies shown. What approach do the authors advocate to studying ideology in media texts?
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This note was uploaded on 04/29/2008 for the course COMM 2 taught by Professor Bachen,christine during the Spring '07 term at Santa Clara.

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Comm Final - Study Guide for Final Exam Media/Society Text...

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