Midterm Guide

Midterm Guide - Midterm exam study guide Comm 2 Spring,...

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Midterm exam study guide Comm 2 Spring, 2006-07 The exam will cover the readings from the Media/Society textbook, other readings, video material, and information presented in class. The exam will include short answer questions (approximately 20 questions). You will have the entire class session to take the exam. Below are some key concepts to review. Be prepared to apply the concepts (not just define them). It is recommended that you re-read the material and study your class notes. M/S text, Chapter 1: Media and the Social World • What is the traditional definition of mass communication? The process by which an organization, with the aid of technology, produces and transmits public messages aimed at large, heterogeneous, and scattered audiences. • How have new technologies/new media led to some changes in how we see the process of mass communication (i.e., what elements of the process/definition are changing)? New technologies have improved the communication means. Technology has increased the audiences and thus has given media more social responsibilities. Process? • Be familiar with the general patterns of media availability and usage statistics in U.S. households with various media (which media are nearly universally available; which are not?). Homes with media: Radio 99% TV 98.2% VCR 87% Cable 68% H.Comp 66% Internet 61% What are the principal factors that account for the differences in the percentage of households with different media? How much time are people spending with media? Cost, place in life cycle (age?), race and ethnicity, beliefs, access, and availability. • What is media multi-tasking and how common is it? • What were the main similarities/differences between the class’s media usage and other American adults? • Describe the significance of the telegraph and broadcasting as milestones in shaping the mass communication process. Telegraph 1800s – Made communications faster, achieved longer distances, delivered news incredibly quicker, informed people more effectively. Broadcasting 1900s – More instantaneous messages, news in the privacy of home, privatization of information, less collective discussions about info (no longer newspaper gatherings on the streets). For the following, be able to define/provide examples of: Narrowcasting Change in media has resulted in a move away from the mass broadcast audience toward smaller, more specialized niche population. Ex – MTV shows designed for people of specific ages and specific interests.
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Media Socialization Process by where by we learn and internalize the values, beliefs, and norms of our culture and, in doing so, develop a sense of self. Ex – Gossip shows where people learn how to dress and how to act to imitate their idols. Mass media in social relations
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This note was uploaded on 04/29/2008 for the course COMM 2 taught by Professor Bachen,christine during the Spring '07 term at Santa Clara.

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Midterm Guide - Midterm exam study guide Comm 2 Spring,...

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