COMMSTUDYGUIDES - Study Guide for Final Exam -...

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(you are also responsible for class notes/hand-outs/videos) Exam format: the exam will consist of a section of short answer questions worth 70 points, and two short essays (each worth 15 points). Chapter 5: Ideology Be able to define and apply the concept of Ideology Be able to define and apply the concept of Hegemony How is power connected with hegemony? When we talk about hegemonic presentations of race, for example, who stands to benefit from these presentations and how does that reflect power distribution in society? Be able to give some examples of how racial stereotypes conveyed by media have supported hegemony. What about gender —how have some media portrayals been hegemonic? Within media, are there challenges to the “dominant ideologies”? Why must hegemony be “flexible”? How does it respond to alternative views or challenges? Be able to illustrate with an example from media portrayals. What ideologies are reflected in the news media in its attention to elites and through economic news? What approach do the authors advocate to studying ideology in media texts? What ideologies are evident in action-adventure films? What might account for the story line and popularity of the Vietnam films, such as Rambo ? How can the shifts in the way television has portrayed the family be seen as reflections on the changing meaning of the family in society? In what way are even the most contentious views of family life treated in a way that preserves a dominant ideology? How can rap music been seen as an ideological critique of mainstream American society? (Be able to define counter-hegemonic.) What are the cultural contradictions within rap? What are the dominant ideologies within advertising? Historically, what was the overarching goal of advertising? What advertising strategies promoted this goal? Review the terminology hand-out for semiotics (and material from web-site assigned). How can we draw upon semiotic analysis in studying media texts? Be familiar with terms such as sign, signifier, signified, denotation, connotation, paradigmatic and syntagmatic relationships, and myth. Be able to analyze an ad using these tools and discuss how meaning is being constructed in the ad. Chapter 6: Social inequality and media representation Media content has been studied as a reflection of producers, society in general, as a source of influence on audiences, and as self-enclosed texts. Be familiar with the emphasis of each of these different approaches. Be able to give an example of what a study that focuses on each would look like.
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What are some of the ways that media present “whiteness” as the norm? What are some of the implications of taking “whiteness” as the norm? Evaluate the performance of media in terms of “Inclusion,” “Roles,” and “Control”
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This note was uploaded on 04/29/2008 for the course COMM 2 taught by Professor Bachen,christine during the Spring '07 term at Santa Clara.

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COMMSTUDYGUIDES - Study Guide for Final Exam -...

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