USC Marketing 307 • #13 Global Marketing
© 2006 Ira S. Kalb. All rights reserved.
Language, time frames, customs, conversational
distances and volumes, directional orientations, histories and
hatreds, religion, body language, verbal and non-verbal
communications, names and numbers, time frames, and meals.
Transparency, risk assessment, nationalization record,
civil/human rights, stability, climate.
Contracts; jurisdiction; language; court; patent, trademark,
and ©; payment methods and terms; binding arbitration.
Protecting assets, Irrevocable LC, Paid in hard currency,
currency fluctuation protection, inflation, accounting practices,
Utilities, Banking, Security, Legal, Government,