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Unformatted text preview: Name:________________________________________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2009 Dr. John H. Constantine KEY Quiz 1 (125 points), Wednesday January 14, 2009 Multiple Choice Questions(60 points; 10 points each.) 1) Which one of the following communication efforts would be considered advertising? a) A public service announcement urging motorcycle riders to wear helmets b) A musician on a radio talk show plugging his concert tour c) A politician going door-to-door urging people to vote for him d) A television message from the National Milk Council urging everyone to drink milk e) A letter to the editor of a large newspaper from the owners of a local business urging people to vote for a referendum to repeal zoning regulations 2) McMann and Young advertising agency has been hired by Broadway Bicycles, Inc., to assist with advertising and promotions for a chain of bicycle stores in Vermont. The agency has agreed that a certain number of bicycles will promotions for a chain of bicycle stores in Vermont....
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- Spring '08