{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}


ARE136WI09Q5vaKEY - Name Managerial Economics(ARE 136...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Name:________________________________________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2009 Dr. John H. Constantine KEY —Quiz 5 (125 points), Wednesday February 25, 2009 Multiple Choice Questions—(60 points; 10 points each.) 1) An example of usage expansion advertising is ____. a) a soft drink manufacturer who is the first to introduce a five liter plastic bottle b) a manufacturer of baking soda promoting a new use for the product c) a retailer who doubles the promotional budget d) a retailer that was only using newspaper advertising that is now expanding into radio advertising e) a gas station advertising that they are open 24 hours a day 2) Story construction ask consumers: a) to say what they feel. b) show how responses are filtered in the workforce. c) was developed as a web interactive program. d) to tell a story about people depicted in a scene or picture. 3) Making a brand more ____ means enriching the memory trace for a brand such that the brand comes to mind in relevant choice situations.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}