ARE136WI09Q6vaKEY - Name Managerial Economics(ARE 136...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Name:________________________________________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2009 Dr. John H. Constantine KEY —Quiz 6 (125 points), Wednesday March 4, 2009 Multiple Choice Questions—(60 points; 10 points each.) 1) The relationship between an industry analysis and a market analysis as part of an overall situation analysis is that a) industry analysis is a supply-side assessment and market analysis is the demand side of the equation. b) industry analysis is a demand-side assessment and market analysis is the supply side of the equation. c) industry analysis focuses on competitors and market analysis focuses on consumers. d) industry analysis is macro and market analysis is micro. 2) The "situation analysis" as part of an advertising plan: a) would never include a demographic analysis of the market. b) must be a long and exhaustive list of factors. c) should be just a few important factors that really describe the situation. d) should adhere to a complete list of factors available from any advertising book.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern