ARE136WI09Q6vaKEY

ARE136WI09Q6vaKEY - Name:_ Managerial Economics (ARE) 136...

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Name:________________________________________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2009 Dr. John H. Constantine KEY —Quiz 6 (125 points), Wednesday March 4, 2009 Multiple Choice Questions—(60 points; 10 points each.) 1) The relationship between an industry analysis and a market analysis as part of an overall situation analysis is that a) industry analysis is a supply-side assessment and market analysis is the demand side of the equation. b) industry analysis is a demand-side assessment and market analysis is the supply side of the equation. c) industry analysis focuses on competitors and market analysis focuses on consumers. d) industry analysis is macro and market analysis is micro. 2) The "situation analysis" as part of an advertising plan: a) would never include a demographic analysis of the market. b) must be a long and exhaustive list of factors. c) should be just a few important factors that really describe the situation. d) should adhere to a complete list of factors available from any advertising book.
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ARE136WI09Q6vaKEY - Name:_ Managerial Economics (ARE) 136...

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